How to think about agents

Agents are not software. They replace humans using software.

Watch how I work with agents

How I work with my team of agents.

I explain what agents are, how you set them up, and how you build a work environment where you and your agents get things done. I also show an exciting new development: the ability to create “mini apps” inside Claude Code, which is a special superpower I give my clients.

What I do

I coach business owners and executives to set up and use their own team of AI agents.

Using agents every day makes you more effective in your job and better understand what agents can do for your company. It sets an example others will follow. Even board members will benefit.

Past clients include

  • Sony
  • Office Depot
  • Lucent Technologies
  • Humana
  • Hummer Winblad Venture Partners
  • NASA
  • TravelPlanet

Your #1 problem

Which activity, if we could automate it, would free up the most hours of your week?

For one client, it was reviewing incoming pitch decks. For another, it was writing business analyses. For another, it was organizing all the expenses. For a venture capitalist, it was automating outreach to potential investors, and for an executive, it was coordinating travel.

While other agent coaches get you set up with calendar and to-do list management, I talk with you and learn what skills you have and which activity sucks up the most of your time. If you're a beginner, we might start with Grok Bot, and if you want more power, we will set up Claude Code plus a cloud server account.

David Siegel

What to expect

We meet once a week for ten weeks.

Weekly sessions: In each one-hour session, we work together to take the next step in building your dream system. We might be adding features and making your first system better, or we might move on to assign agents to other tasks.

Your accounts: We can give agents access to your email, calendar, and files. They work inside your own accounts and draft everything for your approval. You do as much or as little as you want.

A phone number: We can set up your agent with its own phone number, so you just call and talk with it like an executive assistant.

Book a discovery call
David Siegel in a coaching session on Zoom

What you get

Your system keeps getting better and better all the time.

David Siegel holding up his phone on a Zoom call

You get a team of agents that are always learning and improving.

Research: Agents can do research projects extremely well. Whether it’s forecasting the market, trying a new day-trading strategy, writing a book, building a website, looking into new materials, or designing a new campus, you’ll find you can do a lot by yourself working with your agents.

Marketing: Your agent can do marketing, make images, and write and send newsletters. It can even create podcasts.

Projects: Your agents write and speak in natural English, and they can keep track of hundreds of projects. They can make a dashboard to show everything they’re working on.

Records: They can make databases to track all your contacts, customers, vendors, etc.

Travel and events: They are a full-service travel agency. They can plan and coordinate events.

Your company: They are always learning more about you and your company, so they can be proactive and don’t need to be told twice.

David Siegel speaking on stage in Amsterdam

About me

A team of AI agents handles my own work.

I founded RedShift Labs, an AI innovation consultancy, with the goal to turn individual contributors into power users and then help them make better decisions how to use AI across their firm and in their future.

Decision training

Discovery call

Book a discovery call.

We talk about your week and find the one job worth automating first.

Pick a time

Or send me a message

What is this about?
David Siegel smiling on a Zoom call