We are building an AI operating system for HNW families
Do you already have a personal assistant?
YES: Claire’s story …
I was having lunch at Rosewood with Anne when my phone buzzed: Suki my PA telling me my next meeting had been moved to Thursday.
“Wait,” said Anne. “You have a new PA named Suki? What happened to Marla?”
“Marla’s running errands. Suki is my new Chief of staff.”
“You have a chief of staff now?”
“Suki does everything digital. She can do what a roomful of humans can do, all working at their keyboards 24/7. Haven’t you heard of Open Claw?”
“That new open-source software for hackers?”
“It’s a multi-agent platform for doing everything digital, from managing schedules to booking a hotel room to organizing a big family gathering. It can do all the back-office finance functions, manage and pay employees, find and hire contractors, tutor the kids, do financial and tax planning, and a lot more. I give it all my recorded Zoom calls so I can query them later and find out who I spoke with about what.”
“How do Suki and Marla work together?”
“Through the magic of reverse prompting.”
“Reverse prompting? What’s that?”
“Suki doesn’t work for us. Marla and I both work for Suki. Marla set everything up. She gave Suki all my data, my objectives, calendar, contacts, projects, goals. Marla entered all the contracts, assets, contacts, schedules, medical histories, contractor and employment info, school information, etc. It wasn’t very difficult - Suki can take pretty much anything and make sense of it. Suki has her own email and phone, so we just call and talk with her. She screens my calls, takes care of requests, and sends me texts to confirm. Suki tells me and Marla where to be and when. Suki is the family manager.”
“Wow, that’s next level.”
“Marla can now focus on the house, the kids, running errands, and events, while Suki handles all the logistics, accounting, budgeting, portfolio monitoring, tax planning, and more. Suki does all the bookkeeping in Quickbooks; I approve all payments and send them out myself, it just takes a minute. Suki is really pro-active. She knows what’s coming up soon, who’s doing what, and she keeps me ahead of everything.”
“Sounds expensive.”
“I pay Marla the same as before, but now she’s happier and more productive. The rest of the team costs $3,000 per month.”
“What? That’s it?”
“Yes. The Claw Studio people are always working to create new skills and prompts and integrations. They’re building the family office of the future, and it will cost pennies compared to a billionaire family office.”
“I have a bunch of questions!”
Perfect. Fill out the form and set up a time to talk with them.
NO: Ron’s story …
I was having lunch with Tom at Buck’s when my phone buzzed for the fourth time. My PA asking about the security system.
“Why doesn’t your phone ring anymore?” I asked.
“Tony handles everything,” he said.
“Tony?”
“My Chief of Staff. He manages my assistants.”
“How many assistants do you have, Tom?”
“About thirty.”
“THIRTY?”
“I started with Tony. He never forgets. He adds staff as needed — property managers, travel, events, tax, tutors. He tracks bills, screens startups, runs portfolio simulations, orders meds, negotiates vendors.”
“Sounds expensive. How much does that cost?”
“$3,000 a month.”
He showed me his morning briefing:
– Co-investment summary with Amy
– Wine arriving for tomorrow’s party
– Background on today’s 3pm meeting (you and the EVP share history)
– Insurance renewal ready for approval
– Boat remodel quote reduced from $30K to $24K
– New sailboat in Sausalito — photos attached
“What about your company? Your speeches? Aconcagua? Show me your to-do list.”
“I don’t have one. Tony does. That’s the magic of reverse prompting.”
“Reverse prompting?”
“Tony doesn’t work for me. I work for him. I gave him my objectives, calendar, contacts, projects. He has his own email and phone. He screens everything, handles what he can, sends me memos when I need to decide. He tells me where to be and when. He keeps me on target to achieve my daily, weekly, and monthly goals.”
“Setup?”
“$10,000. It took a few weeks to get Tony up to speed. Claw Studio did the heavy lifting. Now I talk to Tony about 30 minutes a day. That’s why my phone doesn’t ring.”
“I heard Open Claw is dangerous.”
“It’s powerful. You need the right team. They keep me safe.
My phone buzzed again.
“What was the name of that company?”
“Claw Studio. Get a quote. See what your own chief of staff can do.”
Who we are
David Siegel Stanford computer science MS under Donald Knuth. One of the first employees at Pixar. Font designer. World’s first website designer. Started one of the world’s first digital agencies and sold it to KPMG. Wrote six books on tech and business. Has given professional speeches around the world. Has invested in five venture funds. Has had two personal assistants and four EAs. Was a candidate to be the dean of Stanford business school. Was one of the leaders of the crypto movement in 2017. Founder of Redshift Labs and Claw Studio.
Alon Bochman 25 years of experience in SaaS, fintech, machine learning, and ad tech. 3x medal winner in Kaggle AI coding competitions. Launched and sold RagMetrics, an industry-leading LLM evaluation platform. Built an industry-leading LLM judge. Powered Tellen AI’s $3M seed round by proving model superiority over free alternatives. Factset Senior Vice President, head of AI, managed >60 AI/ML engineers. Google Head of Privacy, Transparency & Compliance, YouTube ads. Microsoft Principal Program Manager, Azure AI platform. Managed 8 product managers supporting >200 engineers. Genpact Vice President, AI/ML for capital markets. SC Fundamental Portfolio Manager for SC Asian Opportunity Fund. Columbia Business School, MBA, finance
Talk with us …
Fill out the form above to talk with us, learn how we work, give us your requirements, and get a quote. If you want to do more of the work yourself, follow these steps …
Step 1
Learn about our process
Step 2
Fill out the quote form and we’ll get in touch:
What your digital team can do
Your team of AI agents
Chief of staff
Family coordinator
Child educator and engagement director
Project manager, emergency manager
Divorce coordinator (if needed)
Parental concierge (medical, appointments, scheduling, etc.)
Property manager
Legal advisor
Art and collections manager
Emergency coordinator
Stay up to date
Morning briefing for you and your family members
Social schedule coordination
Personal dashboards for everyone
Post on social media automatically
Keep in touch with friends and social networks
Get phone calls and alerts as needed
Your growing family of internal apps
Personal CMS/Rolodex
Kanban board
Newsletter publisher
Approval queue
Time manager, pro-active reminders
Reporting
Medical recordskeeping
To-do list
Real-estate watch
Stock watch
Media manager
The unexpected
Divorce
Kids need help
Parents need help
Pet problems
Auto accident
Home fire, flood, damage
Maintenance
Subscription manager
Warranty, maintenance
Emergency team
Monitor vendor and system dependencies
Finance
Cash management
Stay on top of bills (pay them eventually)
Stay on top of subscriptions
Account monitoring
Investment
Deal watcher
Deal filter, research, recommendations
Portfolio dashboard
Portfolio management
Tax optimizer
Personnel
Hiring
Payroll, tax, benefits, etc.
Coordination
Travel
Travel coordinator
Schedule manager
Jet coordinator
Hotel and reservations manager
Rental cars, excursions, extras
Changes and rerouting assistant
Asset management
Homes, boats, cars, motorcycles, equipment
Properties - to buy, sell, maintain
Art and collections
Home management
Purchasing: furniture, accessories, appliances, toys, games
Security, utilities, landscaping
Local pick-up and drop-off
Arrival prep, stocking
Cleaning, furniture, systems
Entertainment
Staff management and coordination
Upgrade, refurbish, remodel, refresh
Sell things not needed
Can Open Claw really do all that?
Yes, but ... Open Claw is a very exciting experiment in autonomous agents that can use API access to do many things. It can do most things a human can do with a computer. But imagine hiring the wrong person, or a less competent person who screws up. You need guardrails to protect yourself. We do that.
Don’t give it your credentials. We set up your chief of staff with his/her own Gmail account and instant messaging accounts, and a phone number, so you can communicate. Never give it access to your own personal accounts.
It’s not going to manage your investments. It can monitor and make suggestions. It can help you optimize. It can collaborate and give you second opinions. But it’s not going to have direct access. Not yet, anyway.
Limit its spending power. You can give it a credit card, a CoinBase account, and other ways to use and spend money, but you must put very strict limits on those accounts and top them up manually. We can take care of this for you.
It can be very pro-active. Your team can send you news alerts, call you if they need you to make a decision, look for new opportunities, set appointments, try new things, bring you new offers and experiences. All your agents are self-improving; if you don’t like what you’re seeing, tell them to up their own game. Your whole team stays one step ahead.
It can do many small things. It can post online, make comments, look for email addresses, send emails, create spreadsheets and reports — it’s like having your everyday LLM do things in a controlled environment it has access to.
It can do small things with money. In theory, it could buy your weekly groceries, trade stocks, pay your bills, get you a new insurance policy, pay humans to work for them, and get you into trouble. We start with small steps.
It can purchase things with your permission. Now, using Lobster Cash, your agent can find you a flight or a product, tee up the sale, and has to get your permission to release the funds. More such services are coming every week.
It remembers everything. Your chief of staff remembers everything. Give him all the serial numbers to things you own, all your warranty and subscription information, all the birthdays and addresses, all the past events and photos. It’s like a personal Google.
Use ChatGPT. The best deal right now is a $200/mo ChatGPT account. The latest ChatGPT model will run all your agents at the same high level and can even talk with you on the phone.
It can be hacked. When you give it access to money, when it has your credit card number, other bots will smell opportunity and could try to get it. You wouldn’t want to give Open Claw your own credit card or login credentials for your important accounts. You can try it with limited access to money.
It’s a great way to experiment. We want to be the company that delivers complete AI family support, but that will take years to develop. We want to find early customers to take the first steps with. Set up a time to talk with us and tell us what you want to do. We’ll tell you if we can do it and make it easy.
Channels
Communicate with your agent teams via …
Phone: call and get calls from your chief of staff wherever you are
Text: Send messages back and forth with your CoS
Telegram/Whatsapp: Message your CoS and potentially other agents
Discord/Slack: Work on multiple projects, interface with many different agents on all their workflows. Also invite other humans or other humans’ bots for collaboration
Printer: Your agents can use your printers
Displays: Your agents can take control of your TV and display messages there
Glasses: The J.A.R.V.I.S. moment - connect your AR glasses to your team and communicate on the go
Phone: Watch and work with them via various apps for many purposes